ESI is signing exclusive licensing contracts with India’s largest Universities and creating the logo, Identity and a mascot (something which never been done before in India.
In America, it is common place for a University to have a name and a logo that represents their sports teams. On average, each University in America earns millions of dollars off of the sale of logo’d merchandise. Such as USC “Trojans”,University of Notre Dame “Fighting Irish” or University of Florida “Gators”
Again, This concept of putting a name and a logo to a University was never done before in India. Elite Sports of India, Inc. has begun the educate and facilitate the process of securing Sports names and logos for their institutions.
Keep in mind, the Universities in America, have 25,000 to 50,000 students. Often time sin India, the Universities carry as many 500,000 to 1,000,000 students.
Exclusive contracts have been signed by many of the largest sports retail shops in India, Sri Lanka and Pakistan to sell EFLI and UBA merchandise.
Forbes OCT 19, 2015
The sports market in North America was worth $60.5 billion in 2014.PwC anticipates that licensed merchandise sales will go from an estimated $13.5 billion in 2014 to $14.5 billion in 2019.
NCAA affiliated Universities generated $4.6 Billion in college merchandise and licensing revenue in 2015.
Collegiate Licensing Company Represents 200 colleges comprising of 80% of the $4.6B collegiate licensed goods market.