Merchandising

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With the Focus on Merchandising

The main reason to invest in ESI is because of its collegiate merchandising rights.

ESI is signing exclusive licensing contracts with India’s largest Universities and creating the logo, Identity and a mascot (something which never been done before in India.

In America, it is common place for a University to have a name and a logo that represents their sports teams. On average, each University in America earns millions of dollars off of the sale of logo’d merchandise. Such as USC “Trojans”,University of Notre Dame “Fighting Irish” or University of Florida “Gators”

Again, This concept of putting a name and a logo to a University was never done before in India. Elite Sports of India, Inc. has begun the educate and facilitate the process of securing Sports names and logos for their institutions.

Keep in mind, the Universities in America, have 25,000 to 50,000 students. Often time sin India, the Universities carry as many 500,000 to 1,000,000 students.

Exclusive contracts have been signed by many of the largest sports retail shops in India, Sri Lanka and Pakistan to sell EFLI and UBA merchandise.

Replicating the United States of America’s Sports Model in India

Sports Industry To Reach $73.5 Billion By 2019

Forbes OCT 19, 2015

The sports market in North America was worth $60.5 billion in 2014.PwC anticipates that licensed merchandise sales will go from an estimated $13.5 billion in 2014 to $14.5 billion in 2019.

NCAA Merchandising reaches $4.6 Billion

ncaa.com

NCAA affiliated Universities generated $4.6 Billion in college merchandise and licensing revenue in 2015.

CASE STUDY

The Collegiate Licensing Company

Collegiate Licensing Company Represents 200 colleges comprising of 80% of the $4.6B collegiate licensed goods market.

  • Annual retail sales for collegiate licensed merchandise in 2012 were $4.62 billion, a record high and up from just $2.9 billion in 2004.
  • Merchandise attached to college licensing sells more licensed goods than any major league sport with the exception of Major League Baseball.
  • CLC was created in 1981. The University of Alabama became CLC’s first University client. Eight other schools quickly followed, and an industry was born.
  • CLC was purchased by global sports, fashion, and media leader IMG Worldwide in 2007 and operates as an affiliate unit of IMG College.