Universal Basketball Alliance-University
Exclusive long-term broadcast and commercial rights to the AIU All India Zonal and Inter Zonal men’s basketball tournament play.
In 2014, Mr. Whelan and Prof. D.S. Chauhan signed an exclusive and historic agreement to revolutionize Indian University College Basketball.
The Indian University Basketball Tournament is the largest in the world. The Tournament features over 200 Universities from all over India that compete for the championship. Similar to the NCAA, March Madness, The tournament was first televised in 2015.
In 2016, The Tournament was streamed live for the first time in history via TV Asia on indianinsanity.com and was also telecast on cable TV in America.